How To Figure Out Your Side Hustle

figure out your side hustle

Side Hustle/freelancing culture is steadily gaining momentum year after year.  Job security is a thing of the past and people are realizing that they need to take their futures in the palms of their own hands.

There are pros and cons to freelancing but I feel the pros far outweigh the cons and so I’ve been on a journey to figure out what side hustle I want to pursue.

If you’re like me, you might be confused about what your side hustle should be.  Here’s how I figured out what I want to focus on and you can too.


Figure Out Your Ideal Life

A few years back I worked with a life coach and we did an exercise called the Discovery Life Exercise. This exercise is a lot of fun and helps you start visualizing what you want your life to look like. I wrote a post on how to do this exercise if you are interested in giving it a try.

Had I started with this exercise before I began my side hustles I probably wouldn’t have wasted so much time on activities, people, places, and things that didn’t serve my vision.

Discover Your Passions?

If you are a multi-passionate person raise your hand (mine is all the way up in the air).  Being multi-passionate can be frustrating and confusing. I feel like I’m being pulled in a thousand different directions.

You’ll hear everyone who talks about business and freelancing urging you to niche down.  Being multi-passionate is in direct conflict with this advice. 

Don’t be afraid to try out different passions. Marie Forleo talks about how to be a multi-passionate person without looking flaky.  

I have tried quite a few things:

Real Estate Agent

Interior Designer

Social Media Manager



Playing the Piano


Jewelry Designer

Wedding Planner

I’m pretty sure the list could go on and on…lol

I gave myself permission to explore those avenues I thought I would like. What happened was that I realized that I wasn’t as interested in those areas as I initially thought.  But I learned so much! A lot of the skills I developed pursuing those other passions is helping me with what I am doing today.

I use to get embarrassed when I would proclaim that this (you can insert business name here) is my new business.  It kinda became a running joke, like – “what business are you starting now”.

Now, I wear it like a badge of honor.  I’m not ashamed to say that I’ve tried many things because, at the end of the day, it helped me realize what I wanted to do and what I didn’t want to do which is creating content.

Think About What You Are Good At Doing or What Do You Want To Be Good At Doing?

You don’t have to be the best, you just have to want to be the best.  What can you see yourself working on day after day and year after year?  

Remember, everybody starts at 0. Your favorite athlete didn’t start out shooting 3 pointers, they had to practice.

Is There A Market for What You Want To Do?

There is no point in starting a side hustle/business if you can’t make money.

After all, this is supposed to be a business, not a hobby, meaning you are out to make money.

We’ve been taught that competition can be a bad thing, especially in business.  However, competition is a good thing. It shows that there are people out there willing to pay for your solution.

Search around the internet to see if there are others doing what you want to do.  If you find people who are advertising their services, via the paid ads on Google or ads on social media, it’s a good indicator that there is money to be made.  Businesses are about Return on Investment (ROI). They are not going to put advertising dollars into campaigns for the fun of it.

In a saturated niche? No worries!  You can always niche down and steal a piece of their pie.  Here, you’ll want to be solving a specific problem + highlighting your unique brand personality.  I’ll be talking about how to find your niche later.

Find Something That Ignites Your Soul

While money is important, doing something attached to a greater purpose in your life gives your work meaning. It will help you push through on those days when you feel like giving up.


Now that I know what I am passionate about, what I could see myself doing for the next 5-10 years, I’m working on projects that will help build a portfolio.

So, tell me – do you have a side hustle? If yes, what is it?



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